It would seem logical for school fundraising sponsors to establish fundraiser goals. After all, one would think that every project should have a plan, a purpose and a projected outcome. Yet many fundraising groups don’t set presale goals. Either they’ve never thought about it, don’t know how to or perhaps don’t think it’s necessary. Here are 3 reasons why many schools don’t set sales goals.
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Fundraising Ideas - Elementary, Middle & High School Fundraisers
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Despite the fact that most fundraising companies work hard to maintain customer loyalty, more schools than ever are switching regardless of whether they had a positive or negative experience with last year’s company. Are they just not satisfied with the service they received or have they simply grown tired of the same old sales brochure? The reasons for it are probably numerous but here are just a few:
2 primary considerations for any school fundraising group is making sure to pick a strong sales brochure that will work well for their area as well as selecting an effective prize program that will motivate their students to sell.
School fundraisers are hard work to begin with and to make matters worse, nobody really wants to do them. It always seems like every year the same few reluctant, yet sacrificial people end up volunteering because no one else will help. It stands to reason that if the same people are in charge of fundraising every year, don’t they ever get tired of doing it? Of course, but they do it anyway because their central focus is on the students and their best interest.
Limo rides have been effective in increasing fundraising sales because they push more students to reach higher sales than they ordinarily would. Not many people can deny that limos have served as a powerful motivator; especially when you add in a popular destination that students love like a pizza or bowling establishment. However, there are many school fundraiser groups that feel that using limo rides have run their course.
Before every fundraiser kickoff we work with sponsors to make sure that they perform the following checklist:
Most people understand that sacrifice is usually necessary in order to get something in return. For example, to get better at a particular sport you must practice, to do well in school you need to study and to make money you must first invest it. There is no way around it, you must give in order to get and if you do your due-diligence most of the time your investment will pay off. School fundraisers are no different.
Most people want a simple and easy fundraiser that requires the least amount of work possible. They want a product that will sell itself and as long as they think that everyone is out there working to bring in sales then they’ve done all they can do to ensure their fundraising group’s success.
Many people place a major emphasis for selecting a school fundraiser on how much profit percent they will receive from their fundraising company. In a lot of cases, once schools have weighed the pros and cons of perhaps several different companies under consideration, in the end it often comes down to who offers the most profit. Unfortunately this is a short-sighted approach for a variety of reasons.
Everyone wants something for nothing. We want banks to loan us money with nothing down, to lose weight without exercising and reach our fundraising goals with little to no effort; yet isn’t it risky to assume that we can achieve success without sacrifice? What if things don’t work out like we hope they will? Will we get what we deserve?