You’ve heard it time and time again. The actual fundraising product was much smaller than it appeared in the brochure. Or, this product doesn’t work anything like I thought it would. Is it no wonder that people who decide to support a school fundraiser look for the lowest priced item in the brochure? After all, they really don’t want anything that the brochure is showing them. Often times customers purchase out of guilt or just to get someone off their doorstep because they can’t say no. It’s especially hard when the customer knows the child who is attempting to sell to them personally. What are they going to say? After all, the child’s mom probably also bought from them at some point. What’s even worse is when mom or dad feel obligated to purchase multiple items just so their little Suzy can get the prize that will make her feel happy. Is it no wonder that people have complaints about school brochure fundraisers?
Does any company out there actually offer a school fundraising brochure that has quality items inside? Better yet, are these items actually as large as they appear in the brochure? Will the items withstand the quality control test once they are used? Will they stand the test of time? Most of all, are these actually products that people will purchase because they actually have a use for them?
These are some of the reasons that several elementary school fundraisers have attempted to move away from brochure sales in the first place. Sure they usually make schools plenty of money, yet schools have grown tired of the complaints from people over time. Other things have been tried with mixed results such as discount card fundraisers. Discount cards have been working well with older smaller groups, like high school music and sports groups, but have not worked as well in the larger elementary school settings. So what do most elementary schools end up selling? Frozen food and cookie dough fundraisers have worked well; however a lot of schools don’t like having to deal with frozen fundraising products. Therefore, most schools have stuck with the large variety seasonal shoppers and have learned to accept the potential negatives.
Yet is it possible to achieve the best of both worlds when it comes to school fundraising? In other words, can a fundraising croup actually offer an assortment of excellent quality products at a fair price that people actual want to buy? Until recently most people probably would have said no. Schools could make good money; however selling out of a seasonal shopper was not going to prevent the complaints that have become far too common. There is now a variety brochure called Kitchen & Home, produced by Charleston Wrap, which is changing people’s perceptions about brochure fundraisers. The quality of the products is similar to what you would expect to purchase at a retail store and the pricing is very competitive as well. This brochure even contains items that can be personalized by the customers themselves. As far as product selection goes, when this brochure is combined with the Charleston Wrap brochure, consumers have a choice of over 500 items to choose from. As a result, schools have been experiencing, on average a 15% increase in sales along with positive feedback about quality. This brochure definitely offers superior quality and selection.
It all comes down to this question. Can a school fundraising brochure actually offer consumers what they’re looking for at a fair price while still effectively supporting the schools? According to the opinions of a growing list of schools, Kitchen & Home definitely does.