More Fundraising Profit or Bigger Seller Incentives?

Traditional prize programs have been proven to work better for elementary schools than they do for high school fundraisers. As a result, high school sponsors have been searching for alternative prize programs in an attempt to improve sales while others have decided to supplement their main prize program with additional fundraising incentives. We are now seeing more fundraising groups choose cash or sportswear prize programs to motivate their high school groups to sell than ever before. These prize programs seem to offer a refreshing change and are more suited to specific high school organizations like sports teams or cheerleader fundraisers for example. We offer our sponsors two cash prize program choices, Cash Master II and Master Blaster.

Both programs offers cash awards above and beyond the profit that is earned from selling items out of a brochure. Students who sell more and reach higher prize levels can earn even more cash. The difference between the two programs is that Cash Master II offers more profit per item sold in exchange for a lower cash reward, while Master Blaster provides less profit but higher cash incentives. Which one is better for your group?

To answer that question you may need to ask, “Would my group be motivated to sell regardless of whether or not they were offered an incentive?” Some fundraising sponsors would say yes, while others would admit to the need to further incentivize their students with more cash in exchange for accepting a little less profit.

Providing students with the opportunity to win more cash may get additional students interested in your fundraiser. Plus, students may be more motivated to sell more and reach even higher prize levels because they will win significantly more cash. The additional items sold may more than offset the lower profit.

Student participation is everything when it comes to school fundraisers. Therefore it may be worth it to accept a slightly lower profit if you can get additional students who probably wouldn’t have sold to sell, and then to top it off, get everyone who sells to make even more sales. This may end up tipping the scales in favor of providing a bigger cash incentive plan for some fundraising groups.