Planning a Fundraiser

There are many things that fundraising coordinators need to consider when planning a fundraiser. Find out what should go into preparing for a sale

If you are working with a smaller fundraising group such as a cheerleader group or middle school band the school fundraising kickoff is one of the most important parts of your fundraiser because it will give you the opportunity to set the tone for a successful fundraiser in the minds of your se

Some companies will tell a school fundraising group exactly what they want to hear and the only thing that really matters in the end is just getting the business. The company doesn’t really ask any questions but instead reassures the group that their school fundraiser will run smoothly and that they will raise a lot of money if they work with them. Don’t worry about the details.

There are many school fundraising groups that feel that scheduling additional fundraisers will bring in more money. Even when fundraiser organizations plan ahead and spread several sales out over the course of the school year, is this always a good strategy? In other words, can schools still reach their fundraising goals with fewer fundraisers rather than more?

The elementary school fundraising kickoff is one of the most important parts of your school fundraiser because it will give you the opportunity to create an exciting atmosphere, and thus, set the tone for a successful fundraiser in the minds of your kickoff audience. The primary purpose of the kickoff is to generate as much enthusiasm as possible for your fundraiser.

A lot of work went into designing and creating our Big Event Magic Show video for groups to use at their school fundraising kickoffs. Our ultimate goal was to give viewers the feeling that they were actually at a live event experiencing the amazing illusions where people seem to always say, “How did he do that?” as well as the way that our magicians engage our students by making them laugh.

In order to compete for elementary school fundraisers, many companies attempt to entice groups to sign on with offers that seem hard to pass up. They have been known to offer things like additional prizes, invoice reductions, higher percent profits and even cold hard cash.

We recently had one of our long-standing customers express an interest in selling discount cards for their next school fundraiser instead of the usual gift items brochure that they had been using for many years. They have never done discount cards before but their main reason for wanting to sell them is that there is no need to create space for their delivery boxes.

When it comes to planning and scheduling school fundraising programs many groups schedule their fundraiser before school is out for the summer. This way their fundraising kickoff date is already on the calendar and they don’t have to worry about it once things get busy again in the fall.

Many schools are looking for ways to simplify the school fundraising process as much as possible. Presorted merchandise has made the delivery process a lot easier because organizations no longer need to sort merchandise once it’s delivered to their school. A lot of groups are considering discount cards as a way to simplify the delivery process even further. What about home delivery?

If a school fundraising company is worth their salt they will do more than just try to entice fundraising groups with seemingly irresistible giveaways and signup bonuses. Some companies know that their products and service won’t measure up to the competition so they try to make up for it by offering extra rewards that they hope will grab your attention. Some people fall for this trap while others can see right through it. Instead, what should be most important to a potential customer is the overall substance of their fundraising program.

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