Planning a Fundraiser

There are many things that fundraising coordinators need to consider when planning a fundraiser. Find out what should go into preparing for a sale

If you’ve had any experience at all as the fundraising coordinator for your elementary school fundraiser you have probably formed your own opinions on what works and what doesn’t when it comes to ensuring a smooth running fundraiser.

The take-home message is this. If you want your school fundraiser to run smoothly your will need to have informed parents and students about what you are attempting to accomplish.

Let’s face it, school fundraisers aren’t easy and most people don’t look forward to doing them. However if you expect to raise a lot of money with minimal effort put into your sale you’ll probably end up even more disappointed. Successful fundraising takes hard work, smart planning as well as persistent seller follow-up and accountability. Unfortunately, if you are looking for a quick-fix to your group’s financial needs you’d be better off watching the late-night infomercials.

Should high school students be required to participate in their group’s school fundraiser? Because most high school groups need money, many sponsors require it. They make it clear from the beginning that to be a part of the group all students must support it financially. Fundraising with these groups is therefore:

It would seem logical for school fundraising sponsors to establish fundraiser goals. After all, one would think that every project should have a plan, a purpose and a projected outcome. Yet many fundraising groups don’t set presale goals. Either they’ve never thought about it, don’t know how to or perhaps don’t think it’s necessary. Here are 3 reasons why many schools don’t set sales goals.

Let’s face it, nobody wants to fundraise. Schools do fundraisers because they have to. Once you realize that all of the possible ways that your thought of to possibly avoid having to do it only brings you back to the ‘fundraising table’, the last thing that you want to happen is for your fundraiser to fall short. After all, you don’t want to have to go through this more than once in order to meet your financial goals. When all is said and done, does anyone really want to do a second fundraiser? Then why don’t more people put their best foot forward with their first fundraiser?

There was a time when schools collected money for their fundraisers when the products were delivered to their customers. On paper, post collect fundraising sales often initially looked very strong for because it was easier to get people to place orders without having to collect money. The problem was actually chasing down the money when it was time to collect. This was often difficult because:

When selecting a school fundraiser, most fundraising sponsors feel that the single most important goal is to go with the company that will give them the highest possible profit percent. It’s the first question that many people ask when they call us on the phone. Let’s face it, everyone wants to raise as much money as possible and an easy way to accomplish that is by getting a bigger share of the pie, right? Well, not so fast. Keep in mind that higher profits also mean:

Are you better off using a great fundraising brochure that you are confident will really sell in your community or utilizing a superior selling strategy with a brochure that may not be as strong? Perhaps a better question would be what if you had to choose one or the other? There’s an old saying that says that sales people who are well prepared can sell snow to an Eskimo, but wouldn’t they rather have a coat if you could offer it to them?

If you want to reach your fundraising goal for your group, you are going to have to do some work during your sale. If you merely hand out your fundraiser packets to your students and expect them to sell without providing some sort of in-sale motivation or accountability, don’t be surprised by your lack of results in the end.

High school fundraising groups have unique challenges as well as opportunities that other organizations don’t have:



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