Promoting Your Fundraiser

If you want to get the most out of your fundraiser you’re going to have to promote it. Learn how to keep your sellers excited about your fundraising program

Most schools wait until the kickoff to start promoting their school fundraiser. And why not, the main reason you have a kickoff in the first place is to motivate your students to sell. There are probably many reasons why people don’t promote their fundraiser before their kickoff including:

Your students are your biggest asset when it comes to elementary school fundraising so convincing them to participate in your fundraiser should be your primary concern. Furthermore, there is no better way to get students excited about your sale than to have a well-organized fundraiser kickoff meeting.

There are many different reasons that people fundraise; whether they are raising money for new library books, learning software, field trips or end of the year academic awards. In general smaller groups tend to average higher units sold per seller because they are usually more united toward a common goal that everyone will benefit from directly. For example, not every student from an elementary school with 500 students will want to participate in a school fundraiser that is raising money for end of the year academic awards.

When considering what’s most important to fundraiser success, many people will say it’s the fundraising brochure and how well supporters will embrace what’s being offered. Others will say it depends on the type of community they live in or how motivated the students are by the prize program.

With so much pressure being placed on schools these days to use every bit of time available for educating students it would make sense to try to eliminate time out of class for a school fundraiser kickoff assembly. Most administrators who are concerned about this will attempt to ‘kill two birds with one stone’ by allowing for the fundraiser to be kicked off during the students P.E. classes. However, what are you giving up if you decide not to have your group all together for your fundraiser kickoff?

If used correctly additional fundraising incentives will increase your sales. Many sponsors understand that the standard prize program may not be enough to motivate their students to reach and exceed their fundraiser goals so they are willing to do more. If you plan to incorporate them here are some things that you should consider:

Elementary school students can become excited about something once they have heard about it, but the best way to get these students really enthusiastic is to show it to them. After all, elementary students are very visual. Obviously, you want your students to be excited about your school fundraiser and what they can win for selling items from your sales brochure so the more you have to show, and the more times you show it, the better.

Most people understand that sacrifice is usually necessary in order to get something in return. For example, to get better at a particular sport you must practice, to do well in school you need to study and to make money you must first invest it. There is no way around it, you must give in order to get and if you do your due-diligence most of the time your investment will pay off. School fundraisers are no different.

When you think of high school organizations that typically raise a lot of money when they fundraise the following organizations would probably be at the top of most people’s lists:

Most people measure school fundraising success by how much money is brought in. Let’s face it; nobody enjoys the fundraising process unless you happen to be a student who has a chance to win prizes for selling items from their sales brochure. The more money that you raise the less likely you will have to do additional fundraisers in order to meet your financial goals for the school year.

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